PORTFOLIO — REAL OUTPUT
Brands built. Ads run. Numbers that show it.
Every campaign, identity, and dashboard here was built and run by the same team you'd brief on Monday.
Work built for the platforms, not the portfolio
🏠 Real Estate - From Zero Digital Presence to 40+ Qualified Leads in 60 Days
Brand identity, Meta advertising & social media management — Accra, Ghana
The Challenge
A mid-size Accra property developer had an active portfolio of residential listings but no recognisable brand identity online. Their Instagram page had fewer than 300 followers, listings were shared as plain phone photos with no consistent visual language, and their Facebook ad attempts had produced zero qualified inquiries at a cost they couldn't justify. Competitors with inferior properties were winning clients simply because they looked more professional online.
What We Did
Rebuilt brand identity from scratch — logo, colour system, typography, and visual tone guide
Produced a complete set of branded property listing templates for Instagram and Facebook
Launched a Meta lead generation campaign targeting high-income earners in Accra aged 28–50
Managed Instagram and Facebook pages with 3 posts per week — property showcases, neighbourhood guides, and client testimonial graphics
Set up WhatsApp Business integration to capture and qualify inbound inquiries instantly
Services Delivered
Brand Identity Design - Meta Ads Management - Social Media Management - Content Creation - WhatsApp Marketing - Photography Direction
RESULT - 60 DAYS
40+
Qualified leads
generated
3.4x
Return on ad spent
2 sales
Closed directly from Instagram
CLIENT FEEDBACK
"Before Apex Prime, our listings looked the same as everyone else's. Within 60 days our Instagram inquiries doubled and we closed two sales directly from social media leads. They made our brand look like a company people could trust with a major investment."
— CEO, Real Estate Developer, East Legon Accra
🏨 Hospitality - 35% Higher Booking Value After Full Digital Rebrand
Brand repositioning, targeted ads & content strategy — East Legon, Accra
The Challenge
A boutique hotel in East Legon was attracting bookings but consistently from the wrong customer segment — budget travellers and walk-ins who didn't match the premium experience the property offered. Their social media presence was inconsistent, their imagery was low quality, and their Meta ads were running with no audience strategy, burning budget without generating the right clientele. They needed to reposition the brand to attract corporate travellers, diaspora guests, and high-end leisure bookings.
What We Did
Conducted a brand audit and developed a premium repositioning strategy targeting corporate and diaspora guests
Redesigned all digital brand touchpoints — social profiles, ad creatives, story templates, and room showcase formats
Produced a professional photo and video content shoot brief aligned to the new brand positioning
Rebuilt Meta ad campaigns with refined audience targeting — corporate professionals, Ghanaian diaspora, and international travellers aged 30–55
Implemented a content calendar with 4 posts per week across Instagram and Facebook
Services Delivered
Brand Repositioning - Meta Ads Management - Social Media Management - Content Strategy - Audience Research - Photography Direction
RESULT - 90 DAYS
35%
Increase in average booking value
60%
Lower CPL on Meta campaigns
3.8 x
ROAS on paid campaigns
CLIENT FEEDBACK
"We were getting guests but not the right guests. Apex Prime rebranded our entire online presence and ran targeted ads that brought in exactly the kind of bookings we wanted. Our average booking value went up by 35% in the first quarter."
— General Manager, Boutique Hotel, East Legon Accra
🏥 Healthcare - Private Clinic Grows New Patient Inquiries by 55% in 3 Months
Digital presence build, Google Business optimisation & social content — Accra, Ghana
The Challenge
A private healthcare clinic in Accra had built a strong in-person reputation over several years but had almost no digital footprint. Their Google Business Profile was unclaimed, their Facebook page hadn't been updated in over a year, and they had no Instagram presence at all. New patient acquisition depended entirely on word of mouth — which was limiting growth. With several new competing clinics opening in their area, they needed to establish digital authority quickly before losing market share.
What We Did
Claimed, fully optimised, and verified their Google Business Profile with services, hours, photos, and FAQ content
Built and launched a professional Facebook and Instagram presence from scratch
Created a health education content series — weekly posts covering common conditions, prevention tips, and patient FAQs
Designed branded appointment reminder graphics and patient communication templates
Ran a local awareness campaign on Facebook targeting residents within 5km of the clinic
Services Delivered
Google Business Setup - Local Facebook Ads - Social Media Management - Content Creation - Brand Identity - Copywriting
RESULT - 3 MONTHS
55%
Increase in new patient inquiries
1,200+
Google profile views in month 3
0 → 800
Instagram followers from launch
CLIENT FEEDBACK
"We had been relying on referrals for years and didn't realise how much business we were missing online. Apex Prime set everything up professionally and within three months our phone was ringing from people who found us on Google and Instagram. It was eye-opening."
— Medical Director, Private Clinic, Accra
🍽️ Food & Restaurant - Product Launch Event Sells Out in 48 Hours Through Social Media Alone
Event branding, launch campaign & social media coverage — Tema, Ghana
The Challenge
A food and events brand in Tema was preparing to launch a new dining concept and needed to create buzz, sell tickets to a launch event, and establish a social media presence — all within a 30-day window. They had a strong product but no brand identity, no social following, and no experience running paid campaigns. The risk of a poorly attended launch was high given the competitive Tema food scene.
What We Did
Developed the complete brand identity — name treatment, logo, colour palette, and launch visual language
Designed all event branding — stage backdrop, entrance signage, table cards, and branded packaging
Built a pre-launch social media countdown campaign across Instagram and Facebook — 4 weeks of teaser content
Ran a targeted Facebook event promotion campaign driving ticket sales via direct message
Provided on-site photography and videography coverage on launch night with same-day content posting
Services Delivered
Event Branding - Facebook Ads - Social Media Management - Content Creation - Brand Identity - Photography & Videography
RESULT - 30 DAYS
48hrs
To sell out the launch event
0 → 1.2K
Instagram followers pre-launch
4.1x
ROAS on event ticket ad campaign
CLIENT FEEDBACK
"The professionalism was exceptional — every photo, video, and post looked exactly like the premium brand we wanted to project. Guests were asking who handled our marketing before the event was even over."
— Founder, Kitchen & Events Brand, Tema
💇 Salon & Retail - 800 to 4,500 Followers — and Fully Booked Every Weekend
Social media takeover, content creation & organic growth — Kumasi, Ghana
The Challenge
A well-established hair and beauty salon in Kumasi had been managing their own Instagram page for two years but had stagnated at under 1,000 followers with inconsistent posting and no clear content strategy. The owner was spending hours creating content that wasn't converting into bookings, while newer salons with more polished feeds were attracting her target clientele. She needed to reclaim her time and dramatically improve her online presence without losing the authentic voice her loyal customers recognised.
What We Did
Audited the existing page and developed a new content strategy built around transformation posts, style education, and behind-the-scenes content
Took over full page management — 4 posts per week plus daily stories
Introduced a Reels strategy showcasing before-and-after transformations which consistently outperformed static posts
Created branded booking reminder graphics and Instagram highlight covers for a professional profile look
Set up and managed a WhatsApp Business catalogue linked directly from the Instagram bio
Services Delivered
WhatsApp Integration - Page Growth Strategy - Social Media Management - Content Creation - Brand Design - Reels Production
RESULT - 4 MONTHS
800→4.5K
Instagram followers
Weekly
Consistent DM booking inquiries
Fully booked
Every weekend within 90 days
CLIENT FEEDBACK
"I used to manage our social media myself and it was taking time I didn't have. Apex Prime took it completely off my plate — and the content they produce looks better than anything I was doing. Our page grew from 800 to over 4,500 followers in four months and we're getting consistent DM inquiries every week."
— Director, Hair & Beauty Salon, Kumasi
💪 Gym & Fitness - 120 New Gym Memberships Sold in 6 Weeks with a Targeted Ad Campaign
Membership campaign, Meta ads & brand content — Accra, Ghana
The Challenge
A gym and fitness centre in Accra had good equipment and trained staff but was struggling to fill membership slots after expanding their facility. They had tried running Facebook ads independently with minimal results — spending over GH₵800 with only 3 sign-ups to show for it. Their brand visuals were inconsistent and their social media content was sporadic. They needed a structured campaign that could drive real membership conversions within a defined 6-week window ahead of their new-year push.
What We Did
Refreshed brand visuals — new colour system, typography, and content templates built for high-energy fitness content
Developed a 6-week "New Year, New You" membership campaign with urgency-based creative and limited-time offer messaging
Built and launched Meta lead generation ads targeting Accra residents aged 20–45 interested in health, fitness, and wellness
Produced weekly transformation content, trainer spotlights, and member story posts to build social proof
Set up an automated WhatsApp response sequence to convert ad leads into booked membership consultations
Services Delivered
WhatsApp Automation - Campaign Strategy - Meta Ads Management - Content Creation - Brand Refresh - Copywriting
RESULT - 6 WEEKS
120
New memberships sold
3.2x
Return on ad spend
GH₵18
Average cost per lead
CLIENT FEEDBACK
"We had wasted money on ads before with nothing to show for it. Apex Prime restructured everything — the targeting, the creative, the follow-up — and within six weeks we had sold 120 memberships. The WhatsApp automation alone saved us hours of back-and-forth every day."
— Owner, Fitness Centre, Accra
PERFORMANCE ON RECORD
Brand and ad output, measured together
We track creative consistency and paid performance in the same report. When the brand looks right, the ad converts better — that's the link we build for every client.
Across active accounts: 3.8× ROAS for a hospitality client over 90 days, 60% lower CPL for a real estate client on Meta campaigns within 90 days of brand identity alignment, and page-growth rates above category benchmarks.
Ready to put your brand on every platform?
Tell us what you're building. We'll show you how the branding, ads, and content fit together in one contract.